5 Easy Tips That Will Help You Turn Pro

The first rule of being successful at anything, whether it’s photography, bull riding or playing the stocks, is to never stop honing your skill. Those that are the most successful in their craft continue to evolve their perspective and learn from their experiences. It has taken decades for the art of photography to become what it is with the foundation of principals that it has. Those that came before us and before you, as you are sitting here reading this blog, have created some basic knowledge and understandings that continue to remain true for the most professional of photographers. In this week’s blog, we have 5 quick and easy tips that are favorites of the pros but often missed by those just starting out. When put into everyday practice, these 5 little gems will help you get consistently excellent shots and turn you from an amateur to a pro.

Pro Tip #1: Lock in your focus.

Focus is focus. It’s where your eye is drawn first and then becomes the focal point of the entire image. If you are trying to get more than one subject to remain in focus in your shot, point at your first subject area and hold your shutter button half way down. This means your focus is now locked and you are free to move to the remaining portions of your image and finish pushing down the shutter release button. Your camera will not be able to readjust, which is what always ends up leaving your initial subject matter blurred and fuzzy.

Pro Tip #2: Move your point of focus.

I know I know, it is literally the exact opposite of what the first point says, but that doesn’t make it wrong and we’ll tell you why. When you look through your viewfinder, you see that rectangle or square or circle right? Well that is your camera’s “auto focus” point. Whatever happens to be in that sweet spot of your view finder will be the most focused portion of your picture. However, the sneaky truth about a camera’s auto focus is that you can move that AF point to correspond with the way you are composing your picture. Thus, both a brilliantly sharp and artfully composed image. What was that? Did I just hear someone whisper “pro”…?

Flickr dojoklo
Flickr dojoklo

Pro Tip #3: Get real close and use a high shutter speed.

One of the most underrated skills of photography is getting in close. Real close. Famous photographer, Robert Capa has been quoted saying, “If your pictures aren’t good enough, you aren’t close enough.” Don’t let your fear of getting in someone’s or something’s personal space stop you from getting the shot you truly want. They’ve already agreed to be photographed and therefore are already on display. What could it hurt to get in a bit closer? The important thing about getting in close though is that any teeny tiny movement will be detected and captured in your photos. Therefore, make sure to set your camera to a high shutter speed so when you push the shutter release, it can instantly capture the image with little or none of that camera shake. (Check out more tips on how to manage camera shake).

Pro Tip #4: Don’t edit it later, recompose in the moment!

Our blog post a couple weeks ago was all about the magic of Photoshop. We love it, we really do, but one thing we love more, is recomposing and getting your exact subject matter the first time. It may not take you very long to crop out that telephone pole or funky cloud arrangement but it will take you even less time to adjust yourself or the shot in your viewfinder in the moment. Photoshop should be reserved for enhancing the slight details of your shot, not completely recreating it. That job is up to you and the YOU is what makes your shots individual, desirable and emotional. The magic of you as an artist trumps the magic of Photoshop any day of the week!

Pro Tip #5: Be a harsh critique when editing.

You’ve heard it before but we’re gonna say it again…less is more. The best way to exhibit yourself as a pro is to only show your pro shots. Not the ones that have 2 out of the 4 elements you were going for. Not the ones that have 3 out of the 4 elements. Only pick the ones that are a straight homerun. 4 out of 4 elements, exactly what you were going for and don’t need any explanation. When you are looking at your shots, if there is one bit of hesitation, flag it as rejected. Your intuition is there for a reason. Listen to it, trust it, follow it. If the shot isn’t a “hell yes!” it’s a no. Take a look at these three pictures of these lovely little girls. Which one evokes the most emotion…?

Flickr noborders2
Flickr noborders2Flickr noborders2Flickr noborders2Flickr noborders2
Flickr noborders2

Yep, this last one above is the one. Happy editing!

The Biggest Wedding Shot Challenges and How to Own Them

It doesn’t matter if you are a friend of the bride or groom and you’ve given them a sweet deal on the cost of their wedding photos. It doesn’t matter if you are just starting out as an amateur photographer and you are doing this wedding for free to improve your book. It doesn’t even matter if the bride and groom have said to you, “Don’t worry, just get shots really candidly and casually. We want things to seem natural” While these or any number of scenarios may be what brought you to the point of calling yourself a wedding photographer for a day, none of them trump the one simple and unbelievably daunting truth of weddings: this is the big day, and you only get one shot…literally.

Since there is no “do-over” when it comes to the wedding day, there are 4 basic principles to keep in mind when you’ve taken on the incredible task of shooting wedding photos. Remember to accomplish each one of these and you will never find yourself scrambling for extra batteries as the bride turns red with frustration because you are losing the perfect lighting.

Wedding Shot Principle #1: Scope out the location EARLY. Wedding days are inherently busy and jam packed to the minute. The last thing you want to do as a photographer is have the wedding party scampering all about the venue searching for the best lighting and angles. Arrive at the ceremony location earlier in the day or even a day before if possible so you can survey the scene. Decide which areas will provide the components necessary for the styling your bride and groom have chosen.

Wedding Shot Principle #2: Bring backups of EVERYTHING. How does the saying go? ‘Better safe than sorry’ Again, there is no re-doing a wedding day. So whether you have to buy stock in AAA batteries or carry two extra flashes around with you that day, the bottom line is this: just do it! You will find yourself so much more at ease knowing you are completely prepared for anything. Additionally, you’ll be amazed at how quickly your flash battery and camera battery will run out with all the burst mode snapping you’ll be doing.

Flickr
Flickr petesmart

Wedding Shot Principle #3: Have a shot list. When it comes to formal wedding pictures, the bride and groom will know best what arrangements they will want so most likely the happy couple will provide you with this.  However, if this is not the case, ask for one and make sure, even after the formal pictures are done, that you keep the list with you so you can be sure to get a couple candid’s of each person on the list. Everyone loves action shots of laughing, smiling and dancing!

Flickr acclaimed-wedding-photographer
Flickr acclaimed-wedding-photographer

 

Wedding Shot Principle #4: Bring a step-ladder. These days, couple’s are getting a little tricky with where and how they are getting married. While some remain in a church, many are getting married outside, on a mountain, under water…? With these added components of location having a step ladder handy can help you access angles and shots that otherwise would be lost. After all what is the surest way to get more business? Get the un-gettable shot and hear the happy bride sing your praises forever!

Home Studios, They’re Easier Than You Think…and cheaper too!

What comes to mind when you think about professional studios? Indoor photo shoots? I’m guessing you are imagining some flashy car or a gorgeous model, set in front of a flawless white background, multiple bright spotlights shining directly onto the perfectness of the subject matter. Sounds pretty high fashion (a.k.a. high dollar) and intense huh? The reality is that it doesn’t have to be so intense and it doesn’t have to be so costly. These days, studio gear has come down in price and advances in technology have made this gear far more user friendly. Thus, more of our fellow photographers are able to set up shop in their own homes at a fraction of the cost. We’re talking only about $1,000.00 to get you up and running. Just don’t meet clients still in your pajamas…I know it’s a home studio, but that may detract from the professional image…just sayin’.

Below are the 5 must-haves for a successful home studio:

Home Studio Must-Have #1: Background – We can’t all have a world class cyclorama as a part of our studios, at least not yet.  A fantastic alternative is to use seamless background paper. It’s inexpensive and the two most popular sizes (53 inches and 107 inches) can be purchased for anywhere between $20-$40. The stands that support these paper rolls only go for about $60 themselves so for a mere $100, you have your versatile studio background.

Home Studio Must-Have #2: Strobes – Ok so first things first, we aren’t talking about disco status strobe lights. Strobes are just pro speak for studio flash, aka lighting. They are basically the same thing as your off camera flash however they are far more powerful and put out more light which is necessary for killer studio shots. And p.s. they can be acquired for as little as $300. Say what!?

Home Studio Must-Have #3: Softbox – In last week’s post we talked about window lighting and how this diffused light creates some of the best elements for photography. Same thing applies to studio shots. However, studios are usually very dark with the exception of the strobes so how do we create that same diffused lighting? You guessed it, a softbox. For only about $200, they fit right over your strobes and are the pro choice for making the harsh light of your strobe, bigger and softer.

Flickr j_kacey
Flickr j_kacey

Home Studio Must-Have #3a: Speed Ring – Some softboxes will come with a speed ring built right in. However many do not, so if this is the case for you, make sure you put it on your shopping list. Be super on top of your game though and make sure to purchase one that is made to fit your brand of strobe. Speed rings are small metal circles, with four holes on the sides designed to hold the four thin poles that give your softbox its shape. Depending on the quality, they can cost anywhere from$50 to $120.

Home Studio Must-Have #4: Light Meter – These little babies are so helpful when you are working with multiple lights and possibly multiple reflectors and need to choose the perfect exposure. They are super easy to use and will save you hours of stressful Photoshop adjustments. Besides, your time is far more valuable than the $250 it costs to purchase these tools of exposure perfection.

Home Studio Must-Have #5: Silver Reflector – Are you thinking you need to spend another $300, for a second strobe in order to handle those pesky shadows? Not necessarily.  Be nice to yourself (and your wallet) and just pick up a $40 silver reflector. It will throw a ton of gentle light back toward your subject matter and quickly illuminate any undesired shadows.

Flickr afshinheidary
Flickr afshinheidary

Ok, drum roll please as we do our Financial Re-Cap:

  • Background – $100.00
  • Strobe – $300.00
  • Softbox – $200.00
  • Speed ring – $120.00
  • Light Meter – $250.00
  • Silver Reflector – $40.00

 

Home Studio Grand Total:  $1010.00

After You’ve Captured the Moment: The Magic of Photo Processing

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Ok, so you’ve done all you can do on the front end. You were incredibly creative and used an old fence post as a tripod when capturing the wild horses grazing. You’ve mastered the death grip and were able to get crystal clear shots of toddlers bounding through sprinklers. What’s more, you know all this because the zoom check is now standard practice for you. Yep, you’re kind of a big deal. It’s time to make some prints and time to make some money. But how, you ask, does one accomplish that so as to ensure what you see on your computer screen conveys to the size print you want?

The tri-fecta of P’s: Photoshop, Paper, Printer. It’s simple but foundational…just like your tripod.

Photo Processing Component #1: Photoshop. Adobe Photoshop, originally developed by Thomas Knoll, could probably also have been titled “The Magic Photo Processor”. Photoshop is the darkroom software that all serious photographers use to fine tune their images. You can clone images. You can combine and crop photos. Color management, motion blur, red eye removal, tonal adjustments, sharpening and so much more.  If you are not at the Adobe Photoshop stage yet, Photoshop Elements is also a great option. It is basically the semi-pro version of Photoshop. There are not as many features and tools, but it all depends on the type of financial and emotional commitment you are making to your art. He has also created Adobe Camera RAW for those of you who are interested in shooting your photos in the image quality mode RAW – but that is a whole different blog post.

Photo Processing Component #2Paper. Although there are a ridiculous number of paper styles and a ridiculous number of paper companies out there, let’s just cut right to the chase. A first choice among many of the pros is Epson Ultra Premium Photo Paper Luster. Obviously you will find what is right for you and probably the most important question to ask yourself when choosing paper is ‘what is my subject matter’? For the natural graces; water, landscapes, birds, flowers etc., you’ll probably want a more textured paper. This will help create that tactile sensation that matches the artsy, painted feel of your image. When printing more serious photos such as cityscapes, architecture, portraits, travel etc., opt for the above Epson Ultra Premium Photo Paper Luster. This will really allow the lines and intricate details of your work to command the attention they deserve.

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Flickr samfeinstein

Printer. So maybe the printer section should have come before the paper section. But really it’s the chicken or the egg situation. If you are going to get a specific printer, you should then plan on using that company’s specific paper. However, how do you know what paper will do your images justice until you’ve done a couple test prints on that printer you are trying to choose…? Confusing right? Well let’s simplify. Epson printers have really been climbing the ladder in terms of exceptional quality. Just like the Epson Ultra Premium Photo Paper Luster, this brand of printers has become the standard for the serious professional photog. It is so, due to the printer’s ability to create truly vivid color output and incredible dynamic black and whites. Enough said.

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8 Tips for Super Sharp Photos

Let’s be honest here, if you wanna be a pro but your images aren’t sharp, you aren’t going to get very far. Sharp shots allow your viewer to feel present for the event; and that is the goal we should all be striving for. When someone is present for an event they are emotionally attached and when they are emotionally attached to your product, they are going to be loyal, talk it up and provide the best word of mouth marketing. Ever.

Before we get into the on-site techniques, know that sharpening your images after the fact with Adobe Photoshop is also an option, but it is far easier to get as close to “tack sharp” as possible in the initial stages. Below are 8 specific ways that, when used either alone or in combination, will give you that amazing, tack sharp photo…

Tack Sharp Photo Tip #1: Tripods, tripods, tripods! The only job of this piece of equipment is to keep your camera steady. It is the foundational tool that all the pros use even if it doesn’t seem necessary.

Tack Sharp Photo Tip #2: Ballheads. You may think that when you are purchasing a quality tripod, it would come with a ballhead attached. Fortunately for you (maybe unfortunately for your wallet), no. Cheapo tripods that come with an affixed head are actually more limiting. Trust me, it’s worth it to spend a bit extra and get a quality tripod and a quality ballhead that will allow you to easily adjust and move your camera for the perfect angle and assured steadiness.

Tack Sharp Photo Tip #3: Cable Release. Even the steadiest of hands can create slight movement simply from pressing the shutter release. In this instance, a cable release is the answer to your prayers. This allows you to take the picture without actually touching the shutter release and therefore, no camera shake. Yay!

Tack Sharp Photo Tip #4:  Self Timer. If you are not able to get a cable release yet, go for the self timer option on your camera. The time it takes for the timer to wind down will allow for any movement you created when pushing the shutter release, to subside.

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Tack Sharp Photo Tip #5: VR or IS. Depending on your camera, your lens will either have a Vibration Reduction or Image Stabilization feature. These can be fantastic when taking hand held shots but when using your tripod, it’s better to turn the feature off. The reason being, these are designed to stop movement, but if the camera does not find any, it goes out looking for it which, unfortunately, creates movement.

Tack Sharp Photo Tip #6: Sharpest Aperture. Every camera has a sweet spot. Generally speaking, and when you are able to, shoot your images at two full stops smaller than wide open. If that does not seem to be producing the desired sharpness, take inventory of the photo data of each shot. You can find this information in Adobe Photoshop under File Info -> Camera Data. Whatever aperture setting is behind your sharpest photos is the sweet spot for your equipment.

Tack Sharp Photo Tip #7: Good Lenses. Much like our own vision, a good lens is going to convey the most beautiful images. Straight up, anything less than $295 just isn’t going to move you from amateur to pro. You have the talent, invest in the equipment that matches, you’ll be happy you did.

Tack Sharp Photo Tip #8: Zoom Check. Who hasn’t opened up a picture on your computer or tried to enlarge something only to see those dreaded pixels from the days of Super Mario Brothers? Everything looks good on the small screen of your camera so be super certain you are on the path to tack sharpness. Immediately after taking the shot, zoom all the way in and see if your lines are clean and clear. If not you’ll know you need to make some adjustments.

Happy shooting!

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Making Money From Your Photography

How Much Is Your Photography Worth?

Once you’ve made the decision to go from amateur to professional, the first question you must answer is, “How much are my images worth?” Because each photograph and situation is unique, the idea of setting a fixed price would be downright dangerous from a business perspective. In order to attract and retain clients as well as give your abilities and skill the credit they’re due, it’s important to remember the following points: Continue reading “Making Money From Your Photography”

Photography Release Form: Do I need one?

Model Release: Minor

Save yourself time, money, and your good name by knowing if you need a model release or not. A model release is a document that the person, or people, you photograph sign releasing their pictures, giving you permission to legally use their likeness.

Model Release
If he or she is in a public place, then you can take his or her picture.

I’ll boil it down first: no one ever got hurt by having a model release (okay, here I’m just assuming…). Better safe than sorry.

But in actuality, in most cases you probably don’t need one.

Follow Privacy Laws

If you sneak up and take a photograph of someone through her kitchen window, you invaded her privacy. If she is in a public place, then you can take her picture.

How Will You Use the Image?

#1 Reason You Need a Model Release: Advertising Continue reading “Photography Release Form: Do I need one?”

To Create or To Capture?

toddler portrait ideas angel eyes-foxtongue

Which type of portrait photographer are you? Do you create portraits or capture them?

Why does it matter which you are? So you can feel cool.

Really, you need to feel confidence in your images. If you decide what type of photography is satisfying to you, then you can pursue it and not feel like you have to imitate someone else’s style just because she received 20 “likes” for her picture on Facebook.

Characteristics of a creator:

  • This type of photographer knows her way around Photoshop! She can take even a blah picture and turn it into a piece of art using fun post-processing effects like popped or muted colors, golden tints, “urban acid” look, etc. Continue reading “To Create or To Capture?”

She danced; now her camera captures the magic

Photo: Ben Kerns
Photo: Ben Kerns

It’s amazing what work can await you when you choose a specialty — and one that you are passionate about. Who knew that a booming business could be found in Dance Photography?

Angela Sterling was a dancer but when she ruptured two discs in 1996, it caused her to re-examine her future.

She thought, “What else can I do?’ I went through my (publicity) photographs and only three were reasonable. I told the marketing director of the company, ‘There has to be someone who can do it better.’ ”

She decided to be that someone.

She thought, “I am a dancer and I know what looks good. No more pictures of dancers in terrible positions.

Angela is an amazing photographer with a wonderful career.

She’s published a Nutcracker coffee table book, done work for dancewear retailers, like Vala Dancewear and Class Act Tutu, and ballet companies, like the Pacific Northwest Ballet, and travels the world.

Enjoy some of her work below.

Read more about her inspiring story.

Building Your Portfolio – Hire a Model

geishaThe ugly truth is that pretty people sell. And, hiring a model is cheaper than you’d think.

How do you think other photographers build their portfolio? More often than not, the portfolio work on their website is not client work, it’s work that they purposefully shot for their portfolio.

When someone hires you and is paying you to take photos of their family, their wedding, their event, you are for the most part, following their instructions and their wishes.

When you shoot for yourself and your portfolio, you are more freely able to express your own creative style.

If you had hired someone and bought the right clothes like in this photo to the left, people will think you flew to Japan and back. If she’s your friend, she may just do this for fun in return for some really fine art prints of herself. Continue reading “Building Your Portfolio – Hire a Model”