The Path to Perfection Starts With White Balance Cards (a.k.a. Gray Cards)

White Balance Cards

A white balance card or gray card is the color of middle gray or 18% gray (click here for the technical jargon).

Why You Need a Gray Card

A gray card helps you achieve correct white balance.

Have you ever noticed color casts in your images? Often they are blue or red. This happens because your camera is reading the color temperature of the light incorrectly. Simply put, the white balance is off. White balance is very important to having professional-looking images. Continue reading “The Path to Perfection Starts With White Balance Cards (a.k.a. Gray Cards)”