Ok, so you’ve done all you can do on the front end. You were incredibly creative and used an old fence post as a tripod when capturing the wild horses grazing. You’ve mastered the death grip and were able to get crystal clear shots of toddlers bounding through sprinklers. What’s more, you know all this because the zoom check is now standard practice for you. Yep, you’re kind of a big deal. It’s time to make some prints and time to make some money. But how, you ask, does one accomplish that so as to ensure what you see on your computer screen conveys to the size print you want?
The tri-fecta of P’s: Photoshop, Paper, Printer. It’s simple but foundational…just like your tripod.
Photo Processing Component #1: Photoshop. Adobe Photoshop, originally developed by Thomas Knoll, could probably also have been titled “The Magic Photo Processor”. Photoshop is the darkroom software that all serious photographers use to fine tune their images. You can clone images. You can combine and crop photos. Color management, motion blur, red eye removal, tonal adjustments, sharpening and so much more. If you are not at the Adobe Photoshop stage yet, Photoshop Elements is also a great option. It is basically the semi-pro version of Photoshop. There are not as many features and tools, but it all depends on the type of financial and emotional commitment you are making to your art. He has also created Adobe Camera RAW for those of you who are interested in shooting your photos in the image quality mode RAW – but that is a whole different blog post.
Photo Processing Component #2: Paper. Although there are a ridiculous number of paper styles and a ridiculous number of paper companies out there, let’s just cut right to the chase. A first choice among many of the pros is Epson Ultra Premium Photo Paper Luster. Obviously you will find what is right for you and probably the most important question to ask yourself when choosing paper is ‘what is my subject matter’? For the natural graces; water, landscapes, birds, flowers etc., you’ll probably want a more textured paper. This will help create that tactile sensation that matches the artsy, painted feel of your image. When printing more serious photos such as cityscapes, architecture, portraits, travel etc., opt for the above Epson Ultra Premium Photo Paper Luster. This will really allow the lines and intricate details of your work to command the attention they deserve.
Printer. So maybe the printer section should have come before the paper section. But really it’s the chicken or the egg situation. If you are going to get a specific printer, you should then plan on using that company’s specific paper. However, how do you know what paper will do your images justice until you’ve done a couple test prints on that printer you are trying to choose…? Confusing right? Well let’s simplify. Epson printers have really been climbing the ladder in terms of exceptional quality. Just like the Epson Ultra Premium Photo Paper Luster, this brand of printers has become the standard for the serious professional photog. It is so, due to the printer’s ability to create truly vivid color output and incredible dynamic black and whites. Enough said.