Let’s be honest here, if you wanna be a pro but your images aren’t sharp, you aren’t going to get very far. Sharp shots allow your viewer to feel present for the event; and that is the goal we should all be striving for. When someone is present for an event they are emotionally attached and when they are emotionally attached to your product, they are going to be loyal, talk it up and provide the best word of mouth marketing. Ever.
Before we get into the on-site techniques, know that sharpening your images after the fact with Adobe Photoshop is also an option, but it is far easier to get as close to “tack sharp” as possible in the initial stages. Below are 8 specific ways that, when used either alone or in combination, will give you that amazing, tack sharp photo…
Tack Sharp Photo Tip #1: Tripods, tripods, tripods! The only job of this piece of equipment is to keep your camera steady. It is the foundational tool that all the pros use even if it doesn’t seem necessary.
Tack Sharp Photo Tip #2: Ballheads. You may think that when you are purchasing a quality tripod, it would come with a ballhead attached. Fortunately for you (maybe unfortunately for your wallet), no. Cheapo tripods that come with an affixed head are actually more limiting. Trust me, it’s worth it to spend a bit extra and get a quality tripod and a quality ballhead that will allow you to easily adjust and move your camera for the perfect angle and assured steadiness.
Tack Sharp Photo Tip #3: Cable Release. Even the steadiest of hands can create slight movement simply from pressing the shutter release. In this instance, a cable release is the answer to your prayers. This allows you to take the picture without actually touching the shutter release and therefore, no camera shake. Yay!
Tack Sharp Photo Tip #4: Self Timer. If you are not able to get a cable release yet, go for the self timer option on your camera. The time it takes for the timer to wind down will allow for any movement you created when pushing the shutter release, to subside.
Tack Sharp Photo Tip #5: VR or IS. Depending on your camera, your lens will either have a Vibration Reduction or Image Stabilization feature. These can be fantastic when taking hand held shots but when using your tripod, it’s better to turn the feature off. The reason being, these are designed to stop movement, but if the camera does not find any, it goes out looking for it which, unfortunately, creates movement.
Tack Sharp Photo Tip #6: Sharpest Aperture. Every camera has a sweet spot. Generally speaking, and when you are able to, shoot your images at two full stops smaller than wide open. If that does not seem to be producing the desired sharpness, take inventory of the photo data of each shot. You can find this information in Adobe Photoshop under File Info -> Camera Data. Whatever aperture setting is behind your sharpest photos is the sweet spot for your equipment.
Tack Sharp Photo Tip #7: Good Lenses. Much like our own vision, a good lens is going to convey the most beautiful images. Straight up, anything less than $295 just isn’t going to move you from amateur to pro. You have the talent, invest in the equipment that matches, you’ll be happy you did.
Tack Sharp Photo Tip #8: Zoom Check. Who hasn’t opened up a picture on your computer or tried to enlarge something only to see those dreaded pixels from the days of Super Mario Brothers? Everything looks good on the small screen of your camera so be super certain you are on the path to tack sharpness. Immediately after taking the shot, zoom all the way in and see if your lines are clean and clear. If not you’ll know you need to make some adjustments.